The Business Department’s ‘Workshop Wednesdays’ continued with Kate and Rob Allen from Oxford recruitment 
specialists Allen Associates kindly offering their time and insights to this year's A2 and AS Business Studies students with a talk titled Running a Successful Business – Peaks, Troughs and Everything in Between.
The charismatic duo highlighted the importance of putting your customers needs at the forefront of your business planning with a customer focus essential as a base for both their differentiation strategy and their continued competitiveness in the recruitment market.
Listening to your customers is key – their needs and wants – in order for your company to meet these successfully, especially in recruitment as your clients expect the very best candidate selection possible, tailored to their requirements”.
In this regard Kate and Rob highlighted the importance of highly skilled, knowledgeable and dedicated employees in a people business such as recruitment. “Find good people and once you have found them keep them as they are integral to you continued success”.
As such Kate and Rob outlined their beliefs – a customer focus, the right staff, a strong brand known for high quality service will ensure competitiveness in the future.