Royal Hospital School shortlisted for two national awards

  • 5 years ago
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Royal Hospital School has been shortlisted in both the Best Use of Technology and Marketing Campaign of the Year award categories.

The school has been identified as a ‘beacon of good practice’ in the use of technology.

Hamish Mackenzie, head of digital learning, said: “Technology is embedded across policy, curriculum and practice with positive impacts on educational outcomes. We recognise the importance of embracing new technologies while promoting good practice and preparing young people to use it safely, productively and responsibly.”

The school has also been recognised for its Navigating Success marketing campaign in the Marketing Campaign of the Year category.

Sophie Braybrooke, director of communications, commented: “The objective of the Navigating Success campaign was to enhance and evolve the reputation of the school so that it might achieve national and international recognition as the school of choice for parents seeking an outstanding all-round and full education, enriched by a unique naval heritage. The campaign developed in conjunction with Ipswich-based creative agency, Jacob Bailey, involved the production of a new prospectus; the launch of an innovative website; digital and print advertising; and social media.

“More recently, we worked with Affixxius Education to produce Navigating Success – the film. The results of the campaign as a whole have exceeded all expectations with a 15% increase in new users visiting our website, a 22% increase in overall enquiries, a 13% rise in the number of visitors at our open mornings and a 16% increase in private visits.”

Ann Mroz, Tes Editor, added: “Independent education in this country is truly world class and those shortlisted for the Tes Independent School Awards are the crème de la crème. We received a record number of entries this year and the standard is the highest yet, so to be shortlisted is an extraordinary achievement for any school.”

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